Drug and Alcohol Dependence 2016;166:93-99. [doi: 10.1016/j.drugalcdep.2016.06.035]
Joseph R. Guydish, PhD (University of California San Francisco), Barbara M. Tajima, MEd (University of California San Francisco), Sowmya Pramod (University of California San Francisco), Thao Le (University of California San Francisco), Noah R. Gubner, PhD (University of California San Francisco), Barbara K. Campbell, PhD (Oregon Health & Science University, WS Node), Paul M. Roman, PhD (University of Georgia).
This CTN platform study explored the use of tobacco products in relationship to marketing exposure among persons in addiction treatment. A random sample of treatment programs was drawn from the NIDA Clinical Trials Network (CTN). Participants in each program completed surveys concerning use of tobacco products (N=1,113). Exposure to tobacco marketing and counter-marketing, advertising receptivity, and perceived health risks of smoking were tested for their association with use of multiple tobacco products.
Results found that prevalence of combustible cigarette use was 77.9%. Weekly or greater use of other products was: e-cigarettes (17.7%), little filtered cigars (8.6%), smokeless tobacco (5.2%), and standard cigars (4.6%) with 24.4% using multiple tobacco products. Compared to single product users, multiple product users smoked more cigarettes per day, were more likely to have tried to quit, reported greater daily exposure to advertising for products other than combustible cigarettes, and greater daily exposure to tobacco counter-marketing.
Conclusions: Heavier smokers and those trying to quit may be more likely to use e-cigarettes, little filtered cigars, or smokeless tobacco and have greater susceptibility to their advertising. This highlights the importance of regulating advertising related to smoking cessation, as these products' effectiveness for this purpose has not been demonstrated. (Article (Peer-Reviewed), PDF, English, 2016)
Keywords: Advertising | CTN platform/ancillary study | Smoking | Drug and Alcohol Dependence (journal)
Document No: 1212, PMID: 27449271, PMCID: PMC4983463.
Submitted by CTN Dissemination Librarians, 7/18/2016.