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Innovative Use of Social Media Tools to Enhance Retention in Community-Based Research.

Poster presented at the National CTSA Community Engagement Conference, Bethesda, MD, August 2011.

Gloria M. Miele, PhD, Aimee N. C. Campbell, MSW, PhD, Eva Turrigiano, MS, Edward V. Nunes, PhD (all from New York State Psychiatric Institute, GNY Node).

In an effort to increase retention in a community-based multi-site clinical trial, protocol CTN-0044 ("Web-Delivery of Evidence-Based, Psychosocial Treatment for Substance Use Disorders"), three of the ten participating sites introduced social media tools to contact and locate participants enrolled in outpatient substance abuse treatment. Of 138 eligible participants, 68 (49%) agreed to be contacted via social media. Most who did not agree did not have a social media account or reliable access to a computer. Research staff found social media outlets to be useful, but only used them when other contact options were exhausted. This poster describes technology issues, confidentiality concerns, and recommendations for establishing systematic guidelines for social media use. (Poster, PowerPoint slides, English, 2011)

Keywords: Dissemination strategies | Recruitment | Social media | CTN Steering Committee Meeting, September 2011

Document No: 760

Submitted by Gloria M. Miele, PhD, GNY Node (9/30/2011).

Campbell, Aimee N. C. search mail
Miele, Gloria M. search mail
Nunes, Edward V. search mail
Turrigiano, Eva search mail
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Supported by a grant from the National Institute on Drug Abuse to the University of Washington Alcohol and Drug Abuse Institute.
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Updated 10/2011 --